Posts Tagged ‘online presence’

Twitter marketing is a highly effective way to drive traffic to your content and establish an online presence in the quickest amount of time. Here are 7 “weird” ways to unleash the immense power of Twitter in your small business.

1. Be Vulnerable

To be naked is to be human. When you start sharing your hopes, dreams and fears, you connect with people on a visceral level. Remember, people buy from who you are before they buy what you sell.

2. Tick People Off

There’s a saying that when you try to please everybody you will please nobody. Be opinionated and the people who adore your persuasion will become your fervent followers. Polarization creates sales.

3. Tweet Nonsense

This sounds crazy, but hear me out. People hit up Twitter to chill and catch up with news. People don’t go on Twitter to do business, at least not deliberately. Hit their funny bone and they’ll respond by noticing you.

4. Become Yoda

People are addicted to positive thinking quotes on Twitter. The more motivation quotes you Tweet out, the more you get tweeted. The end result: People think you’re a deep thought leader worth following.

5. Start Dealin’ Cool

Again this bears repeating, people don’t go on Twitter to be sold to. Instead, they go to find breaking news and time-wasting Youtube videos. Here’s the key: Give them what they want (the cool), and they’ll give you what you want (the green). So go on Digg and tweet those links away.

6. Be a Master Asker

Don’t be afraid to ask for a specific action on your Twitter feed, for example a retweet. If you don’t ask for retweets, people will not give you one. If you don’t ask for props, they may not give you one. Ask and you shall receive.

7. Ooze Sex Appeal.

Be as suave with people as you would in real life. Offer compliments, be amicable, crack a joke or two. You’ll be surprised how well this translates in the online space.

And this will help you get as much Twitter traffic! as possible.

BONUS TIP:

8. Raise the Banner. Stand for a cause and your followers will start standing in solidarity with you.
And now there is good news For Business Owners Who Are Almost (But Not Quite) Satisfied With Their Twitter Marketing — And Can’t Figure Out What They’re Doing Wrong: Click Here! to find out more.

Article Source: http://EzineArticles.com/?expert=Kenneth_Yu

This has been one of the most ignored question among business owners who are overly excited in launching their marketing strategy, or to those who got brainwashed by some marketing guy who wants the money out of people’s pocket. Read these 2 truths:

• Truth no.1: The Internet is fast becoming the most popular and widely-used medium for advertising/marketing.
• Truth no.2 (and of greater importance): Not every kind of business can make it online.

So before shelling out the money, it is imperative that you check to see if the kind of industry that you’re in is something that people search for online. There are a lot of establishments or businesses that have significant niches in the offline market. Take for example the motor inns and motels. There is a good market for that catering to travelers going by the highway in need of easy, along the road accommodation. But if you’re the motor inn owner, is it reasonable to go online? Are your potential guests search for you first over the Internet to make a booking? Do they even ask Google what’s the “nearest motel at Highway 66?”, for example. No, they don’t. So, can your business click online? Before diving into the Internet Marketing world:

Steps

1. Think of your customers. Do you think they’ll first go online to find you? Do they hang around the Internet?
2. Competitor Check. Know who your competitors are in your area and see if they have an online presence. A website isn’t the sole indication of this. See if they rank, or even appear in the search engine listings when you type in keywords, search terms related to their business. The most important element is to find out the keywords that they use by Clicking Here! you will be able to find out. If you do not see them, check out the sites that appear in the search pages. Do these businesses target the same market as yours? Are these direct competitors? Are they as large/small as you are? If you answered No, then it’s not a good idea to be online. These websites could be owned by 1) webmasters of directories related to your industry, 2) the big players that are probably of a different, larger niche.
3. Brand Name Popularity. This is easier if you wanted more accurate results by launching a simple, time-framed PPC Adwords campaign. Use your brand as search keyword then check out the number of impressions it generates. Ad impressions reflect the number of times your brand name has been searched, or used as search term. If having an ad campaign is costly on your part, do keyword research using the most trusted keyword research/suggestion tools. Check on the monthly searches for your brand name. You now get a clue if people are searching for you online.
4. Industry Popularity. This is where keyword research also comes in handy. Apart from your brand name, check on the relevant search terms (or even your competitors’ brand name/key phrases), and the amount of traffic or monthly searches it generates from search engines. This data will tell you if your kind of industry suits the online market.

Tips

• Even though it’s still an Internet < Real World ratio we have here, quality traffic is normally driven by offline campaigns, because this traffic is comprised of the people who have actually gained interest in your brand/product/service prior to checking you out in the world wide web. Offline advertising can lead your customers to check on your website, but the most important thing to ask is if going online will be of service for them.
• Determine if launching a marketing campaign will add value to your business by finding out if your customers are really looking for you on the web, and if it is of service for them.
• Last but not least is to know how your competitors operate in getting customers to their site Click Here! to find out
• That’s the only way to know if you can click online.