Posts Tagged ‘marketing analytics’

This is not a job advertisement, I hope that it caught your attention but there is a reasoning behind the title when you read through. From all the birthday gifts I got so far, there is one that tops my list. This year I had received a very special gift from a very special person in my life, and this gift has unquestionably enriched my life immensely. The gift is a book titled “Wanted: How to become the most wanted employee around” this book doesn’t only help you to become the most wanted employee around, but is more of uplifting, motivational, and is packed full of wisdom, which is why I recommend it to everyone. As you dip through the 50 short chapters every thing makes absolute sense and you have no choice but to comprehend with what the author (David Freemantle) is talking about!

Staying on the ball though, one chapter that I find highly relevant to this article is “Be Extra Curricular” in this chapter the author mentions that “95% of learning occurs outside the classroom” he also stresses to “create your own study plan to improve your current on-job performance and to further your career. Educate your self with daily study modules.”

Whilst my endeavor to make a successful career with my previous qualification in BSc Information Systems (Internet Business) I took the advice of the author (David Freemantle) and thought I am more likely to be wanted if I go a bit out of my way to learn about Inbound Marketing. Hence I started to look for blogs and other learning materials on the internet when I came across Inbound Marketing University. I signed up for the course, downloaded all the Webinar Classes on to my iphone, and the accessories of the iphone enabled me to listen to the Webinars through the car speakers whilst my drive to and from work. I didn’t even mind the traffic one bit as I enjoyed all the Webinars given by the industry gurus. Finally I took the Exam and now I am a Certified Professional in Inbound Marketing, and my intellectual ability has expanded as a result of this course.

For this I have to say many thanks and give huge credit for everyone who contributed to the setting up and running of Inbound Marketing University.

The topics that were covered on the course include:

• How to Blog Effectively for Business
• SEO Crash Course to Get Found
• Social Media and Building Community
• Successful Business Uses for Facebook and Linkedin
• Viral Marketing and World Wide Raves
• Advanced SEO Tactics: On Beyond Keyword Research
• Calls to Action and Landing Page Best Practices
• Inbound Lead Nurturing
• Successful Email Marketing
• Analysing Inbound Marketing
• PR for Inbound Marketing
• Twitter for Business
• Advanced Marketing Analytics
• Passion Inspired Video & Other Creative Content

To conclude I would like to highlight the need for you to gain extra skills whether you are in or out of work, or even if you are starting to carve your professional career as a graduate. The key is to have a comprehensive knowledge around your field, the way to achieve this is to follow blogs that add value to you and your profession, attend seminars, webinars, forums, and exhibitions. This type of unstructured learning will help you give control as you will be taking a more subjective approach. Get the book “Wanted: How to become the most wanted employee around” you will start to see results, and your life will be enriched if you act accordingly.

As for me the next step in gaining extra skills is to join Google Advertising Professionals Program, which includes Google Analytics Individual Qualification, Google Advertising Fundamentals, and Google Adwords Professional Certification.