besratsolomon.com – the world of Infomatics, Internet Business, & Entrepreneurship

With just about 25 days to go till Christmas you still might not know what to buy your loved ones? or you might even be thinking of buying the same predictable gifts? Why not give them a special something that will make a positive impact and exceed their expectations by giving them the #1 Bestselling, #1 Most wished for, #1 Gifted, and #1 Most Valuable product? Make this year’s Christmas unforgettable for someone you care the most by getting them the “Kindle Wireless Reading Device (6″ Display, Global Wireless, Latest Generation)” Just have a look at the video below to get a good understanding of this amazing device. Order now to get it shipped straight away from the US!

Guardian Article on Kindle“Tech it to the max: great gift ideas”

This is not a job advertisement, I hope that it caught your attention but there is a reasoning behind the title when you read through. From all the birthday gifts I got so far, there is one that tops my list. This year I had received a very special gift from a very special person in my life, and this gift has unquestionably enriched my life immensely. The gift is a book titled “Wanted: How to become the most wanted employee around” this book doesn’t only help you to become the most wanted employee around, but is more of uplifting, motivational, and is packed full of wisdom, which is why I recommend it to everyone. As you dip through the 50 short chapters every thing makes absolute sense and you have no choice but to comprehend with what the author (David Freemantle) is talking about!

Staying on the ball though, one chapter that I find highly relevant to this article is “Be Extra Curricular” in this chapter the author mentions that “95% of learning occurs outside the classroom” he also stresses to “create your own study plan to improve your current on-job performance and to further your career. Educate your self with daily study modules.”

Whilst my endeavor to make a successful career with my previous qualification in BSc Information Systems (Internet Business) I took the advice of the author (David Freemantle) and thought I am more likely to be wanted if I go a bit out of my way to learn about Inbound Marketing. Hence I started to look for blogs and other learning materials on the internet when I came across Inbound Marketing University. I signed up for the course, downloaded all the Webinar Classes on to my iphone, and the accessories of the iphone enabled me to listen to the Webinars through the car speakers whilst my drive to and from work. I didn’t even mind the traffic one bit as I enjoyed all the Webinars given by the industry gurus. Finally I took the Exam and now I am a Certified Professional in Inbound Marketing, and my intellectual ability has expanded as a result of this course.

For this I have to say many thanks and give huge credit for everyone who contributed to the setting up and running of Inbound Marketing University.

The topics that were covered on the course include:

• How to Blog Effectively for Business
• SEO Crash Course to Get Found
• Social Media and Building Community
• Successful Business Uses for Facebook and Linkedin
• Viral Marketing and World Wide Raves
• Advanced SEO Tactics: On Beyond Keyword Research
• Calls to Action and Landing Page Best Practices
• Inbound Lead Nurturing
• Successful Email Marketing
• Analysing Inbound Marketing
• PR for Inbound Marketing
• Twitter for Business
• Advanced Marketing Analytics
• Passion Inspired Video & Other Creative Content

To conclude I would like to highlight the need for you to gain extra skills whether you are in or out of work, or even if you are starting to carve your professional career as a graduate. The key is to have a comprehensive knowledge around your field, the way to achieve this is to follow blogs that add value to you and your profession, attend seminars, webinars, forums, and exhibitions. This type of unstructured learning will help you give control as you will be taking a more subjective approach. Get the book “Wanted: How to become the most wanted employee around” you will start to see results, and your life will be enriched if you act accordingly.

As for me the next step in gaining extra skills is to join Google Advertising Professionals Program, which includes Google Analytics Individual Qualification, Google Advertising Fundamentals, and Google Adwords Professional Certification.

Whilst talking about internet safety there are different types of categories, the aim of this article is to highlight the important points on staying safe with the individuals you meet whilst networking with them. On my next article I will be writing an interesting article on online reputation management which will be both applicable for individuals as well as businesses.

When it comes to internet safety, a large amount of focus has been placed on teenagers and the use of social networking websites.  Although it is important for teenagers to be careful when using these popular websites, they are not the only ones who should be concerned with their safety.  If you are an adult, who enjoys networking online, you should also be cautious when it comes to meeting and communicating with other internet users.

Although social networking websites are a great place to meet other internet users, especially ones with interests that are similar to yours, they can also be dangerous.  In recent years, there have been numerous reports of instances when individuals were harmed when they went to meet an individual that they met on an online social network, which includes dating websites.  If you are not careful and cautious, the same thing could happen to you.  This does not mean that you should be filled with fear; however, it does mean that you need to be cautious online.

One of the many ways that you can protect yourself, when it comes to using online social networking websites, is by watching what you post online, particularly in your profile. You may not know this, but a large number of networking sites, including Facebook, MySpace, FriendFinder, and Yahoo! 360 allow all internet users to see your profile or profile page. These internet users do not necessarily have to be a member of your online community unless you have configured your privacy settings. Not only this but I have also noticed even my friends using my computer and leaving their accounts not logged out, they might be safe for the moment as I’ll be able to log them out. Nonetheless it is not possible to expect the same outcome if you do the same in an internet café. This means that although your networking community may be safe, there are still unsavory individuals out there who could easily obtain your personal information.

In addition to the information that you make available to other internet users, including member profiles, you are advised to be cautious when making contact with other internet users, especially those that contact you.  A large number of social networking websites have open memberships. Essentially, this means that anyone can easily join and become a member.  Just because someone says they are who they are doesn’t necessarily mean that they are telling the truth. If at any point during your conversations you feel that you are speaking with someone who is making you feel comfortable or not telling the truth, so please be advised to end your conversation.

For many individuals it is enough to chat with others online, but for some it is not enough. Whether you are asked to meet with an online friend or if you initiated the meeting yourself, you are advised to be cautious.  You will not want to meet with an individual who you have only known online for a short period of time.  For safety reasons, it is advised that you speak with one of your online friends at least a month before agreeing to meet with them. If and when that meeting does take place, you are urged to have it in a public place. Tell a member of family or friend about the details of the rendezvous point.  That way if your meeting does not go as well as you had originally planned, you will be able to ensure your safety by having others around you.

The above mentioned precautionary measures are just a few of the many that you should take. Although you may be worried about hurting someone’s feelings or losing an online friend, you shouldn’t be. Your safety is far too important to be concerned with what others will be thinking or feeling.

After the rather lackluster launch of Windows Vista, Microsoft is ready with another operating system that could succeed Windows XP in the true sense. While Windows Vista offered a flashy new interface, it failed to create a stir in the market due to its poor performance, compatibility goof ups and the lack of any impressive features. The new Windows 7 operating system, which is set to be launched on October 22, 2009, has been designed to fix the old and new annoying features of its immediate predecessor and the older versions.

Although impressive design has never been Microsoft’s strength, the company has managed to improve tremendously on this aspect in the Windows 7 operating system. While users might take a while to get accustomed to the new Taskbar and Aero Peek of Windows 7, they will be pleased with the changes and the ease of use of this OS.

Windows 7 Operating System: What Has Been Discarded?
There are several capabilities and programs that were a part of Windows Vista are no longer present in Windows 7 versions. Some of the discarded items from a long list are:
Quick Launch: This feature had been the trademark of Windows XP and enabled a one-click access to programs. You could add any program to Quick Launch by dragging its icon to the Quick Launch toolbar. This distinctive feature has been eliminated from the Windows 7 versions.
Troubleshooting Warnings: Windows 7 has got rid of the onslaught of word-balloon warnings related to troubleshooting issues and potential security problems.

Windows 7 Beta: What’s New or Improved?
Some of the new or improved features of the Windows 7 operating system are:
Taskbar: The Taskbar is unique to Windows and offers the Windows experience mainly through the Start menu and System Tray. While the Start menu got a much needed redesign in Vista, in Windows 7, the System Tray and the entire Taskbar get a complete makeover.
• The old small icons and text labels that appear for applications currently running on the system are replaced by larger, unlabeled icons in the new Taskbar. The new design reduces the clutter on the Taskbar.
• You also have the option of shrinking the icons and bringing the labels back if you feel uncomfortable. You can also reorganize the position of these icons in the Taskbar.
• The capabilities of Quick Launch have been included in the Taskbar of Microsoft Windows 7.
• The Live Preview feature of Windows Vista has been improved such that you can simultaneously view the thumbnails of all the running applications just by taking the pointer to an icon.
• A new feature called Jump Lists in Microsoft Windows 7 lets you perform several tasks within an application even if the application is closed. For example, you can open the browser, initiate an InPrivate stealth browsing session or visit any of the eight most frequently visited web pages by using the Jump List of Internet Explorer 8.
• You can view the Windows 7 screen (desktop) with one click, even if you have several open windows, by using the brand new feature called Aero Peek. This feature can be accessed by using the kind of nub at the extreme right edge of the Taskbar. If you hover your pointer to the nub, all windows become transparent, revealing the Windows 7 screen. You can access the applications and icons on the desktop by clicking the nub.

Windows 7 Compatibility
The requirements for the 32-bit version of Microsoft Windows 7 are similar to that of the premium editions of Vista. However, the Windows 7 compatibility requirements for the version built for the 64-bit processor are significantly higher than that for the 32-bit version.

32-bit processor 64-bit processor
Memory (RAM) 1 GB of RAM 2 GB of RAM
HDD free space 16 GB of available disk space 20 GB of available disk space

Apart from the RAM and HDD requirements, you must have a DVD drive (only to install from DVD/CD Media) and DirectX 9 graphics processor with WDDM driver model 1.0 to install Windows 7 versions.

Security – Windows 7
In Vista, the security – Windows feature, User Account Control (UAC), insistently prompted you to approve the running of applications or change systems settings in order to prevent rogue software from tampering with your PC. In Windows 7, you have more control over this irritating feature. You can alter your UAC settings to notify only when your Windows settings are being changed by software, instead of you.

Windows Upgrade Offers

Various companies are providing their customers with special offers for a Windows upgrade. For example, Acer has announced that customers who purchase a qualifying Windows Vista-based PC from June 26, 2009 to January 31, 2010 would be eligible for an upgrade to Windows 7.

Windows 7 beta is far from being flawless. While some features do not seem fine tuned properly, others can not be utilized to their true capability without additional support from third party applications. However, the overall final shipping Windows 7 versions appear to be the worthy successor of Windows XP that Vista never was.

If you wish to purchase or browse products by Microsoft on Windows 7 Click Here

On the last post I was discussing the fact that a great idea for a blogging website on its own was not enough, on this post I will be discussing how it is possible to use social networking sites to promote your blog. Firstly do you know what the main purpose of a social networking website is? If you are an avid internet user, you likely do. Social networking websites are online communities that make it easier for internet users to meet and communicate with each other. If you are an internet user who enjoys using the internet to meet new people, there is a good chance that you already belong to a social networking website. What about an online blog? Do you have one of them? If you do, do you know that you could use your social networking website to promote your blog?

Promote your blog? Why would you want to do that? Honestly, if you have to ask yourself that question you probably shouldn’t even have one. The whole purpose of a blog is to document your thoughts, views, and opinions on a particular topic, issue, or subject. What good will your blog do if no one reads it. In addition to sharing your thoughts with the rest of the world, did you know that you could also make money from your blog? You can signup for affiliate programs or other programs like Google Adsense. If you are using your blog to make money then you will defiantly want to promote it.

When it comes to promoting blogs, there are many blog owners who decide to let the search engine do the work for them. Search engines, such as Google, Yahoo, and MSN use special techniques that reads the content on your website. That content is then used to rank your website with particular keywords. This means that you run a blog on graduating from a university in London, there is a good chance that your blog will appear in searches done on London universities. Although many blogs are successfully ranked in search engines, not all are. That is why you are advised against relying solely on search engines, when it comes to promoting your blog.

As previously mentioned, if you love meeting with or talking to people online, there is a good chance that you belong to a social networking website or community. The individuals that you talk to and that are in your community are likely the individuals that you wish to target. Since most social networking websites work to connect internet users who have the same goals and common interests, there is a good chance that your online friends will enjoy reading your blog. But, before they can read your blog, you have to let them know that it exists.

When it comes to promoting your blog on social networking websites, you have a number of different options. Your first option is to include a link to your blog in your community profile or profile page. This will allow other community members to checkout your blog, only if they wish to do so. The other way is to inform your online friends of your blog through private messages. Once you join a social networking website and create or join a network of friends, you should easily be able to communicate with those friends. Sending each of your friends a private message with information and a link to your blog tends to be more effective than just placing a link in your profile or on your profile page.

Although there is a good chance that you are already a member of a popular social networking website, you may not be. If you are not already a member, but would like to become one, you will need to find a social networking website to join. This can easily be done with a standard internet search. In your search, you will likely find a number of popular network sites, such as MySpace, Facebook, Bebo, FriendFinder, Yahoo! 360, and Orkut. Before becoming a community member at one of these networking sites, you may want to first examine the website to ensure that it is everything that you want it to be.

As you can easily see, there are a number of different ways that you can go about promoting your blog on online social networking websites. You never known, but, in addition to promoting your blog, you may also make new friends along the way.

To get a flavour of the secret blueprint to online wealth through blogging Click Here!

The bold fact of the reality is that there are so many blogs and web sites about blogs on the internet, so is a great idea on its own really enough? it can be tough to distinguish your blogging web site from all of the others, Whether you are starting up a new web site aimed at bloggers or whether you are looking to make your existing blogging site more distinctive, the key to building and maintaining a site that will capture the interest and attention of the blogging community is finding your niche. If you can fill a unique need in a way that no other web site does, you’ll be able to build a lasting readership among web surfers. Once you have discovered a niche, you will still have a lot to do, but finding your place in the blogosphere is the place to begin.

Every great blogging web site starts with a great idea, and you can’t build a successful site that will last without one. There are many great sites aimed at today’s bloggers, and competition for the attention of this growing demographic is fierce. To make your blogging web site stand out from the pack, you will need to offer something that no other site is currently offering, or you will need to do the same thing that an already popular site does but in a more impressive or
valuable way.

One way to discover an ideal model for your blogging web site is to look at the sites that have successfully captured a blogging audience already to determine if you can appropriate some of their strategies to help realize your vision. Of course, you will also need to add a unique flair to your project in order to stand apart from your competition. Many people agree that the web sites that do the best in today’s market are the sites that have the most personality. The fiercely individual surfers who are bloggers are a demographic that responds especially strongly to personality, so consider how you can give your site a unique and attractive feeling by lending your own voice and sensibility to
your site’s design and content.

Once you have a great idea for your site, have pinpointed a special niche that you are well equipped to fill, and have infused the site with personality, the next step is figuring out how to get the word out to bloggers. In the long run, a great idea just isn’t enough to propel your blogging web site to success. You will need to draft a SMART goal and marketing plan.

S – specific, significant, stretching

M – measurable, meaningful, motivational

A – agreed upon, attainable, achievable, acceptable, action-oriented

R – realistic, relevant, reasonable, rewarding, results-oriented

T – time-based, timely, tangible, trackable

This will ensure in drawing readers to your site. Once you hook a blogger, your great content will keep them coming back and they will be your greatest advocates, but it is vital to get that first glance or your site won’t have a chance to shine. If you have any kind of question with regards to blogging Click here!

The basic aim of every business is to enhance stakeholder value. Whether you are keen on generating a huge response from a newspaper or magazine ad, a direct sales letter, or an Internet site, the basic fact you need to realize is “What is it that makes your business tick?”

A chief and extensively used form of marketing communication tool is the sales letter. It can construct your client base and increase your sales.

What is so special about sales letters that are always read? What is it about the sales letters that sell products? What is the secret to sales letters that keep readers reading until the final line? Why do we buy on the basis of some sales letters and not others, even though they offer the same benefits and features? Sales letters can portray numerous kinds of information. For example:

a) It makes you aware of the product and services that you are offering.
b) Make an excuse for futures appointment.
c) Replying to enquiries.
d) General Information.
e) For selling any Product or Service.
f) To Notify the Customer.
g) To Get a Response.

Everyone can write a wonderful sales letter. Sure, you may have to study some new skills. Always know, the famous copywriters of today weren’t born knowing how to write great sales letters. All of them started from scratch. They also had their initial trouble and failures. But they persisted. In fact, once you know how to play the game, you will yourself realize that writing an effective sales letter is like child’s play .

This ebook! will take you step by step through the process of writing an effectual sales letter. Starting from what your objective is, to the basic elements of a sales letter, to valuable tips on how to enhance your sales letter to increase sales… you will find everything in this ebook! get your copy right now to create a Hypnotic Sales Copy That Turns Visitors Into Eager To Buy Paying Customers!.

Twitter marketing is a highly effective way to drive traffic to your content and establish an online presence in the quickest amount of time. Here are 7 “weird” ways to unleash the immense power of Twitter in your small business.

1. Be Vulnerable

To be naked is to be human. When you start sharing your hopes, dreams and fears, you connect with people on a visceral level. Remember, people buy from who you are before they buy what you sell.

2. Tick People Off

There’s a saying that when you try to please everybody you will please nobody. Be opinionated and the people who adore your persuasion will become your fervent followers. Polarization creates sales.

3. Tweet Nonsense

This sounds crazy, but hear me out. People hit up Twitter to chill and catch up with news. People don’t go on Twitter to do business, at least not deliberately. Hit their funny bone and they’ll respond by noticing you.

4. Become Yoda

People are addicted to positive thinking quotes on Twitter. The more motivation quotes you Tweet out, the more you get tweeted. The end result: People think you’re a deep thought leader worth following.

5. Start Dealin’ Cool

Again this bears repeating, people don’t go on Twitter to be sold to. Instead, they go to find breaking news and time-wasting Youtube videos. Here’s the key: Give them what they want (the cool), and they’ll give you what you want (the green). So go on Digg and tweet those links away.

6. Be a Master Asker

Don’t be afraid to ask for a specific action on your Twitter feed, for example a retweet. If you don’t ask for retweets, people will not give you one. If you don’t ask for props, they may not give you one. Ask and you shall receive.

7. Ooze Sex Appeal.

Be as suave with people as you would in real life. Offer compliments, be amicable, crack a joke or two. You’ll be surprised how well this translates in the online space.

And this will help you get as much Twitter traffic! as possible.

BONUS TIP:

8. Raise the Banner. Stand for a cause and your followers will start standing in solidarity with you.
And now there is good news For Business Owners Who Are Almost (But Not Quite) Satisfied With Their Twitter Marketing — And Can’t Figure Out What They’re Doing Wrong: Click Here! to find out more.

Article Source: http://EzineArticles.com/?expert=Kenneth_Yu

Also known as the “name squeeze page” or “lead capture page”, you can build your mailing list by funnelling all of your would-be subscribers through the creation of a landing page. Not only do you do the work just once, your traffic driving efforts can be focused onto just one effective method. The following are tips in creating a successful landing page that converts visitors into subscribers on a very huge percentage.

Build a good email list and you will be guaranteed to get financial freedom, it is normally called “push button profit”.

Steps

1. Offer a freebie in exchange for your visitor’s email address. I very much endorse this method of building your mailing list. You can offer a special report or a sample of your paid product to your visitor in exchange for their details such as name and email address. Click Here! to see an example on how this squeeze page provider have used it.
2. Write the landing page professionally. When writing your page, treat it as if you are writing a sales letter. While you are not necessarily making a hard sale or try to get someone to buy your product upfront, being able to entice your visitors to give their details to you is just as important as selling.
3. Know that Other than your opt-in form and perhaps important disclaimers and terms, there shouldn’t be any other links on your landing page.
4. Rub in the benefits of the freebie you are offering more than a mere subscription to your newsletter. You should focus most of the attention of the letter on encouraging your prospective visitor to download your free offer. Later, you gently remind your prospect that he or she has nothing to pay but just merely subscribe to your newsletter in exchange for the freebie.

Tips

• As a final reminder and conclusion, in order to build trust, you can include your hand-written signature or a photo of yourself explaining where you are coming from and how you can help your visitor through your free report on offer. Always try to be unique in your offerings, build a relationship with your list, make your hook compelling, clearly state benefits, test different squeeze pages.

How to do it?

• The beauty of squeeze pages is that you do not need to be programmer or know any kind of html or any special software. No technical requirement, just edit on the fly to get your own squeeze page within 30 minutes. Everything is done on the browser in real time, and is absolutely customisable. Make sure you watch the video by Clicking Here! and get your squeeze page up and running quickly from this provider!.

This has been one of the most ignored question among business owners who are overly excited in launching their marketing strategy, or to those who got brainwashed by some marketing guy who wants the money out of people’s pocket. Read these 2 truths:

• Truth no.1: The Internet is fast becoming the most popular and widely-used medium for advertising/marketing.
• Truth no.2 (and of greater importance): Not every kind of business can make it online.

So before shelling out the money, it is imperative that you check to see if the kind of industry that you’re in is something that people search for online. There are a lot of establishments or businesses that have significant niches in the offline market. Take for example the motor inns and motels. There is a good market for that catering to travelers going by the highway in need of easy, along the road accommodation. But if you’re the motor inn owner, is it reasonable to go online? Are your potential guests search for you first over the Internet to make a booking? Do they even ask Google what’s the “nearest motel at Highway 66?”, for example. No, they don’t. So, can your business click online? Before diving into the Internet Marketing world:

Steps

1. Think of your customers. Do you think they’ll first go online to find you? Do they hang around the Internet?
2. Competitor Check. Know who your competitors are in your area and see if they have an online presence. A website isn’t the sole indication of this. See if they rank, or even appear in the search engine listings when you type in keywords, search terms related to their business. The most important element is to find out the keywords that they use by Clicking Here! you will be able to find out. If you do not see them, check out the sites that appear in the search pages. Do these businesses target the same market as yours? Are these direct competitors? Are they as large/small as you are? If you answered No, then it’s not a good idea to be online. These websites could be owned by 1) webmasters of directories related to your industry, 2) the big players that are probably of a different, larger niche.
3. Brand Name Popularity. This is easier if you wanted more accurate results by launching a simple, time-framed PPC Adwords campaign. Use your brand as search keyword then check out the number of impressions it generates. Ad impressions reflect the number of times your brand name has been searched, or used as search term. If having an ad campaign is costly on your part, do keyword research using the most trusted keyword research/suggestion tools. Check on the monthly searches for your brand name. You now get a clue if people are searching for you online.
4. Industry Popularity. This is where keyword research also comes in handy. Apart from your brand name, check on the relevant search terms (or even your competitors’ brand name/key phrases), and the amount of traffic or monthly searches it generates from search engines. This data will tell you if your kind of industry suits the online market.

Tips

• Even though it’s still an Internet < Real World ratio we have here, quality traffic is normally driven by offline campaigns, because this traffic is comprised of the people who have actually gained interest in your brand/product/service prior to checking you out in the world wide web. Offline advertising can lead your customers to check on your website, but the most important thing to ask is if going online will be of service for them.
• Determine if launching a marketing campaign will add value to your business by finding out if your customers are really looking for you on the web, and if it is of service for them.
• Last but not least is to know how your competitors operate in getting customers to their site Click Here! to find out
• That’s the only way to know if you can click online.